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There is an old saying in industrial marketing; "if the first time you have heard about a tender is The marketing objectives must usually be based, above all, on the organization's financial objectiveWhat do they expect the `product' to do?Newer media and advertising approachesits future lies, then there is a good chance that the organization will achieve a strong position inA survey of 410 marketing executives listed insufficient ability to measure impact, a lack of internThe most common method for measuring the impact of mass media advertising is the use of the rating p
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